@Everyone, look here
This event, which has been reported by CCTV multiple times
The annual cross-border e-commerce event
Hot June
Grand opening is coming soon!
June 8-10, Xiamen International Conference and Exhibition Center
Visit the 6th China (Xiamen) International Cross-border E-commerce Exhibition!
The 6th China (Xiamen) International Cross-border E-commerce Exhibition, or "China Cross-border Exhibition" for short, is a national professional exhibition for cross-border e-commerce in China with the highest level of standards, the strongest professionalism, and the most complete ecosystem. It is approved by the China Council for the Promotion of International Trade and certified by the Union of International Fairs (UFI).
The 6th China-Cross-Border E-commerce Expo will be held from June 8th to 10th at the Xiamen International Conference and Exhibition Center. With the theme of "Cross-Border Interconnection, Global Goods Flow," the expo will bring together global cross-border e-commerce platforms, national industrial clusters, and top industry resources. It serves as an important showcase for Xiamen's high-quality foreign trade development and a golden platform for enterprises, sellers, and entrepreneurs to connect with global business opportunities and seize the benefits of going global.
This year's exhibition area exceeds 50,000 square meters.
1,500 international standard booths
Gathering more than 30 high-quality industrial belts across the country
Nearly a thousand source factories
More than 30 mainstream global cross-border e-commerce platforms
Hundreds of ecosystem service providers showcased their services on the same stage.
Scan the QR code below
Register in advance to visit the exhibition for free.
Highlights of this year's exhibition revealed in advance
Let's take a look at the exhibition guide first!
Four key highlights to understand this year's overseas expansion trends
01 Industrial Clusters Unveiled, High-Quality Goods Supplied Directly to the World
No middlemen required, direct access to a vast number of original factories!
Fujian's leading local industries, including Jinjiang footwear and apparel, Shishi textiles, Xiamen sanitary ware, and Yongchun incense, made a collective appearance; integrating high-quality production capacity nationwide, the event brought together more than 30 key industrial clusters, such as Guangdong electronics and electrical appliances, Shantou toys, Inner Mongolia cashmere products, and Yiwu small commodities. A full range of popular products, including home furnishings, outdoor products, electronics, and light industrial crafts, were available, offering unparalleled advantages in both price and quality. Buyers and sellers could connect with high-quality, cost-effective first-hand sources in one stop.
Many new faces will be making their debut at this year's China Cross-Border Exhibition, and there are even more novel and unique products waiting for you to discover!
02 Cross-border platforms were all present, marking SHEIN's first official appearance.
More than 30 leading platforms, including Amazon, TikTok, SHEIN, AliExpress, Shopee, Lazada, eBay, Meco, Ozon, Coupang, Falabella, Temu, OTTO, Wildberries, Allegro, Taobao Global, Google, and Made-in-China.com, participated in the exhibition.
Global fast fashion cross-border giant SHEIN will make its first official appearance at a professional cross-border e-commerce exhibition. Its core management team will be in Xiamen to release the latest investment promotion policies and cooperation plans, with a focus on empowering Fujian's textile and apparel industry to connect with the global fashion industry.
03 The world's PODs look to China, and China's PODs look to Fujian. Leading POD companies are here!
The China Cross-Border Expo pioneered the POD (Powered Online Design) themed zone nationwide, and this year it has been upgraded and expanded. The zone now brings together more than 20 leading companies in the industry, including EasyJoy, Fingerprint Technology, Baocai, and Hansen Software, to offer cutting-edge solutions such as flexible supply chains and digital customization, helping sellers expand overseas with minimal assets.
Through the linkage of "exhibition + conference"
The "Global POD Multi-Platform Development Conference" and the "OPCxPOD Cross-Border Light Asset Entrepreneurship Ecosystem Conference" will be held concurrently.
In addition, exhibitors and special events featuring cutting-edge industry fields such as AI, POD, OPC, RPA, and GEO will also be on display!
In addition, there will be events such as overseas buyer matchmaking meetings, cross-border e-commerce seller private sharing sessions, and talent matchmaking meetings held in cross-border industrial zones.
04 AI + Cross-border E-commerce: A One-Stop Solution for Understanding New Industry Trends
From AI-powered product selection practices to intelligent advertising strategies
From POD Flexible Supply Chain to GEO Generation Engine Optimization
From OPC's one-man company's lightweight operational strategy to emerging market expansion
Gather with compliance experts, top sellers, and industry think tanks
Diverse activities keep the excitement going
More than 20 high-profile industry forums will be held, bringing together platform executives, top sellers with sales exceeding 100 million RMB, industry think tanks, and government and enterprise experts to focus on hot pain points such as AI cross-border applications, overseas compliance, emerging markets, financial and tax risk control, and talent shortages.
On June 9th, the "Cross-border Going Global · TEDx Xiamen 2026 Annual Conference" was held concurrently with the exhibition, bringing together cross-border industry leaders such as "Make Friends", Lark, and Shadow Knife, AI digital technology experts, top MCN operators, brand globalization experts, and university researchers to bring enterprises cutting-edge industry information and valuable experience sharing.
A dedicated cross-border e-commerce talent zone was also set up on-site, featuring top cross-border sellers like Vifa Technology and Sikedi, as well as well-known cross-border service providers such as Da Senlin Logistics and Jingcheng Xinchuang, all actively recruiting.
Looking for a job across borders? Find us at A6 Talent Zone.
June 8-10, Xiamen International Conference and Exhibition Center
We cordially invite business partners from all walks of life to meet in Xiamen.
Explore new blue ocean markets across borders
