When you think of Xiamen, what's the first thing that comes to mind?
Is it the poetic image of a "garden on the sea"?
Is it the romance of "a city full of spring colors and half a city of flowers"?
Is it still that heartwarming saying, "No pain, no gain"?
But you may not know that this city, which accounts for only 1.4% of Fujian's land area, possesses a strength that shocks the entire Fujian foreign trade sector.
Data Decoding: Xiamen's Core Position in Cross-Border E-commerce
The area is only 1.4%."Supporting half of Fujian's foreign trade"
Xiamen has a land area of 1,699 square kilometers, accounting for only 1.37% of Fujian Province. However, in 2025, its total import and export volume reached 960.02 billion yuan, accounting for 51% of the province's total, exceeding half of Fujian's foreign trade.
More than half of all imports and exports originate from this small piece of land!
The Xiamen-Zhangzhou-Quanzhou Golden Triangle"Monopolizing 90% of Fujian's cross-border e-commerce exports"
The Xiamen-Zhangzhou-Quanzhou-Southern Fujian Golden Triangle accounts for approximately 85%-90%* of Fujian Province's cross-border e-commerce exports, with Xiamen accounting for over 40% of the province's total, making it the core growth engine for cross-border e-commerce in the province.
Despite covering less than 1.5% of the province's area, it accounts for half of the province's import and export volume.
Behind this achievement lies Xiamen's unique geographical location, policy, and industrial advantages, which have made Xiamen the absolute core area of cross-border e-commerce in Fujian.
Three core competencies
1. Prominent policy and port advantages
As a city with independent planning status, Xiamen possesses independent port management authority and efficient customs clearance services. Combined with its geographical advantages in relation to Taiwan, it has formed a natural channel for trade with Taiwan and access to Southeast Asia, providing cross-border e-commerce enterprises with a lower-cost and more efficient path to overseas markets.
2. Cross-border e-commerce platforms are increasingly choosing Xiamen.
Major cross-border e-commerce platforms such as Amazon, AliExpress, Newegg, Google, and Walmart have all set up operation centers or key investment promotion teams in Xiamen.
3. High concentration of trade entities
Xiamen has gathered nearly half of the province's foreign trade enterprises and cross-border e-commerce service agencies, forming a full-chain service ecosystem from logistics, payment, compliance to brand operation, providing comprehensive support for the development of cross-border e-commerce.
4. Strong source support for industrial belts
The three cities of Xiamen, Zhangzhou and Quanzhou have formed an industrial cluster covering all categories of products, including footwear, apparel, bags, bathroom fixtures, home furnishings and sporting goods, with more than 12,000 cross-border e-commerce sellers gathered there.
Beyond urban advantages,
This exhibition is truly a "must-attend" event for cross-border e-commerce professionals.
Leveraging Xiamen's core advantages, the 6th China (Xiamen) International Cross-border E-commerce Exhibition has become an annual grand event for the cross-border e-commerce industry, providing a comprehensive platform for the industry to showcase, connect, and exchange ideas.
As a national-level cross-border e-commerce professional exhibition approved by the China Council for the Promotion of International Trade and certified by UFI, it has attracted more than 2,500 participating companies, an exhibition area of more than 250,000 square meters, and more than 300,000 professional merchants over the past five sessions. It has been featured in CCTV multiple times and is the first cross-border e-commerce professional exhibition in Xiamen to be certified by UFI!
Highlights Preview
01 [Exhibition Area]
With an exhibition area of 50,000 square meters, it brings together 30+ high-quality industrial belts and 1,000+ source factories from across the country!
02 [Full Category Coverage].
Find all the hottest cross-border e-commerce products in one place, including shoes, apparel, bags, outdoor gear, pet supplies, home furnishings, beauty and personal care products, electronics, bathroom fixtures, and building materials!
Themed Exhibition Areas: Featuring an innovative upgraded POD-themed zone (representing 80% of global production capacity), an Amazon SPN official zone, a TikTok ecosystem zone, and an Alibaba cross-border e-commerce zone – five distinctive zones for precise matching!
03 [A Gathering of Big Names]
Representatives from internationally renowned companies such as Panasonic and Toyota, as well as over 30 mainstream platforms including Amazon, SHEIN, TikTok Shop, and Temu, were present, with nearly 200 platform managers answering questions on-site!
04 [Global Buyers]
Buyers from 20+ countries/regions, along with professional purchasing groups from Indonesia and Spain, attended the event, precisely connecting with a massive number of orders!
Indonesian purchasing delegation
Spanish purchasing delegation
MCN Professional Procurement Matching Event
Major releases at the same time
Cross-border Going Global: TEDx Xiamen 2026 Annual Conference
The exhibition will be held concurrently with the world-class TED conference, bringing together industry leaders, platform executives, and think tank experts to focus on AI product selection, brand growth, compliant operation, and emerging market opportunities. More than 20 high-end forums will be packed with valuable insights, offering a dual exchange of ideas and business opportunities!
Exclusive benefits
Xiamen, Zhangzhou and Quanzhou enterprises participating in the exhibition will enjoy official subsidies.
Enterprises from Xiamen, Zhangzhou and Quanzhou can enjoy a special subsidy for booth fees when participating in the exhibition, up to 100%, enabling them to acquire customers at low cost and go global without worry!
When a small island town taps into a trillion-dollar foreign trade market, and when a national-level exhibition meets a top-level intellectual feast, this is not just an exhibition, but also an amplifier of business opportunities, a platform for resource matching, and a trend indicator for cross-border e-commerce professionals!
Booth reservations and visitor registration are now open! Scan the QR code to secure your spot and see you in Xiamen this June!
