A set of astonishing figures reveals why Xiamen leads the nation in cross-border e-commerce! - China (Xiamen) International Cross-border E-commerce Exhibition

When you think of Xiamen, what's the first thing that comes to mind?

Is it the poetic image of a "garden on the sea"?

Is it the romance of "a city full of spring colors and half a city of flowers"?

Is it still that heartwarming saying, "No pain, no gain"?

But you may not know that this city, which accounts for only 1.4% of Fujian's land area, possesses a strength that shocks the entire Fujian foreign trade sector.

Data Decoding: Xiamen's Core Position in Cross-Border E-commerce

The area is only 1.4%."Supporting half of Fujian's foreign trade"

Xiamen has a land area of 1,699 square kilometers, accounting for only 1.37% of Fujian Province. However, in 2025, its total import and export volume reached 960.02 billion yuan, accounting for 51% of the province's total, exceeding half of Fujian's foreign trade.

More than half of all imports and exports originate from this small piece of land!

The Xiamen-Zhangzhou-Quanzhou Golden Triangle"Monopolizing 90% of Fujian's cross-border e-commerce exports"

The Xiamen-Zhangzhou-Quanzhou-Southern Fujian Golden Triangle accounts for approximately 85%-90%* of Fujian Province's cross-border e-commerce exports, with Xiamen accounting for over 40% of the province's total, making it the core growth engine for cross-border e-commerce in the province.

Despite covering less than 1.5% of the province's area, it accounts for half of the province's import and export volume.

Behind this achievement lies Xiamen's unique geographical location, policy, and industrial advantages, which have made Xiamen the absolute core area of cross-border e-commerce in Fujian.

Three core competencies

1. Prominent policy and port advantages

As a city with independent planning status, Xiamen possesses independent port management authority and efficient customs clearance services. Combined with its geographical advantages in relation to Taiwan, it has formed a natural channel for trade with Taiwan and access to Southeast Asia, providing cross-border e-commerce enterprises with a lower-cost and more efficient path to overseas markets.

2. Cross-border e-commerce platforms are increasingly choosing Xiamen.

Major cross-border e-commerce platforms such as Amazon, AliExpress, Newegg, Google, and Walmart have all set up operation centers or key investment promotion teams in Xiamen.

3. High concentration of trade entities

Xiamen has gathered nearly half of the province's foreign trade enterprises and cross-border e-commerce service agencies, forming a full-chain service ecosystem from logistics, payment, compliance to brand operation, providing comprehensive support for the development of cross-border e-commerce.

4. Strong source support for industrial belts

The three cities of Xiamen, Zhangzhou and Quanzhou have formed an industrial cluster covering all categories of products, including footwear, apparel, bags, bathroom fixtures, home furnishings and sporting goods, with more than 12,000 cross-border e-commerce sellers gathered there.

Beyond urban advantages,

This exhibition is truly a "must-attend" event for cross-border e-commerce professionals.

Leveraging Xiamen's core advantages, the 6th China (Xiamen) International Cross-border E-commerce Exhibition has become an annual grand event for the cross-border e-commerce industry, providing a comprehensive platform for the industry to showcase, connect, and exchange ideas.

As a professional cross-border e-commerce exhibition approved by the China Council for the Promotion of International Trade and certified by UFI, it has attracted more than 2,500 participating companies, an exhibition area of more than 250,000 square meters, and more than 300,000 professional merchants over the past five sessions. It has been featured in CCTV multiple times and is the first cross-border e-commerce exhibition in Xiamen to be certified by UFI!

Highlights Preview

01 [Exhibition Area]

With an exhibition area of 50,000 square meters, it brings together 30+ high-quality industrial belts and 1,000+ source factories from across the country!

一组令人震惊的数字

02 [Full Category Coverage].

Find all the hottest cross-border e-commerce products in one place, including shoes, apparel, bags, outdoor gear, pet supplies, home furnishings, beauty and personal care products, electronics, bathroom fixtures, and building materials!

Themed Exhibition Areas: Featuring an innovative upgraded POD-themed zone (representing 80% of global production capacity), an Amazon SPN official zone, a TikTok ecosystem zone, and an Alibaba cross-border e-commerce zone – five distinctive zones for precise matching!

看懂厦门凭什么领跑全国跨境电商！