Lineup Revealed! Which International Companies Are Coming to ICEIE? A Sneak Peek at the Highlights
As a benchmark exhibition in the cross-border e-commerce sector, the China (Xiamen) International Cross-Border E-commerce Expo (ICEIE) has consistently featured "internationalization" as a distinctive hallmark since its inception. It attracts numerous foreign governments, embassies, consulates, business associations, and enterprises to participate in groups, establishing itself as the "preferred window" for global businesses to deeply engage with the Chinese market. This year, ICEIE's international influence has reached new heights! Official institutions and industry organizations from multiple countries and regions have joined with a strong presence, bringing local high-quality enterprises and buyer delegations. Confirmed participating countries include South Korea, Iran, North Macedonia, Moldova, Uganda, Thailand, Germany, Brazil, Pakistan, Canada, Indonesia, and Mexico, among others. The lineup features both returning participants marking their fifth consecutive exhibition and many first-time exhibitors.
Thailand and South Korea, as returning partners of ICEIE, will have significant presence. At ICEIE 2025, beyond showcasing conventional food, beverages, and agricultural products, Thailand's Department of International Trade Promotion will also present its international e-commerce platform TOPTHAI—the official flagship store for Thailand—and the B2B services of the thaitrade.com website. The South Korea Zone will center around the concept of "Korean Lifestyle Aesthetics," featuring a grand appearance by 44 high-quality enterprises. From cosmetics and skincare to health foods, and from fashion boutiques to maternal and child products, it will comprehensively display the charm of quality Korean living. The Korea Trade-Investment Promotion Agency (KOTRA) Xiamen, as the official Korean government business platform, will serve as your bridge connecting directly to authentic Korean products at their source. Additionally, delegations from Canadian provinces like British Columbia and Alberta, Iran, Pakistan, Germany's North Rhine-Westphalia, the Mexican Chamber of Commerce in China, North Macedonia, Moldova, and Uganda, among others, will bring their local enterprises to exhibit and participate in Xiamen.
