The Xiamen International Chamber of Commerce has officially become a member of UFI, and the China (Xiamen) Cross-Border E-commerce Exhibition, which it organizes, has also received authoritative UFI certification. This is the second exhibition in Xiamen to receive UFI certification, following the China International Fair for Investment and Trade (CIFIT), marking another significant international achievement for Xiamen's exhibition industry.
The UFI certification signifies that the China Cross-Border E-commerce Exhibition has fully aligned itself with the world's top exhibition standards in terms of exhibition organization, internationalization, professional services, and industry credibility. It has officially joined the ranks of high-quality development in the international exhibition industry and become an important representative of high professionalism and high quality in global cross-border e-commerce exhibitions.
Photo: China Cross-Border Exhibition Receives "UFI Certificate"
UFI Certification – The “Oscars” of the Exhibition Industry
UFI (Union of International Fairs) is the world's most authoritative "industry arbiter" in the exhibition industry and the only truly global organization in the field. Since its founding in Milan, Italy in 1925, its core mission has been to improve the quality of global exhibitions and promote cross-border product exchange.
UFI certification, known as the "Oscars of the exhibition industry" due to its extremely stringent review standards, is considered the "gold standard" for measuring whether an exhibition has truly achieved internationalization, professionalism, and branding.
The China (Xiamen) International Cross-Border E-commerce Exhibition (hereinafter referred to as "CEE") is a national-level professional cross-border e-commerce exhibition in China, approved by the China Council for the Promotion of International Trade and certified by the Union of International Fairs (UFI). It boasts the highest standards, strongest professionalism, and most complete ecosystem in the domestic cross-border e-commerce field. Having been successfully held for five consecutive years, its scale has expanded annually, and its influence has continued to grow, making it one of the highest-level, most professional, and most comprehensive industry events in the domestic cross-border e-commerce sector.
The 6th China (Xiamen) International Cross-border E-commerce Exhibition will be held from June 8th to 10th, 2026 at the Xiamen International Conference and Exhibition Center! This year's exhibition covers an area of over 50,000 square meters, featuring more than 1,500 standard booths. It will focus on five core areas: cross-border e-commerce + AI new technology applications, POD on-demand printing, Fujian's characteristic industrial belts (footwear, apparel, bags, sanitary ware, sporting goods), development of emerging markets in the Middle East and Latin America, and overseas compliance services. Nearly 20 cross-border e-commerce industry events will also be held concurrently, providing exhibitors with trend insights, product selection matchmaking, and helping companies efficiently connect with the global market.
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