A bombshell right from the start!
The 6th China Cross-border Exhibition
This is absolutely amazing!
Every snapshot is a photo opportunity amidst throngs of people.
Industry leaders, overseas buyers, and cross-border sellers
Source factories, mainstream cross-border e-commerce platforms...
For those who haven't visited the 6th China Cross-Border Exhibition yet
Two more days until the visit
Seize the opportunity
If you miss it, you'll have to wait a whole year!
The 6th China (Xiamen) International Cross-border E-commerce Exhibition (hereinafter referred to as "Cross-border Exhibition") officially opened at the Xiamen International Conference and Exhibition Center on June 8. The exhibition will last for three days, until June 10.
This year's exhibition covers an area of over 50,000 square meters, with more than 1,500 international standard booths. More than 30 high-quality industrial belts from across the country, nearly a thousand source factories, more than 30 mainstream global cross-border e-commerce platforms, and hundreds of ecosystem service providers are all present on the same stage.
On its opening day, the exhibition was bustling with activity, attracting a large influx of global merchants. The number of professional visitors reached 23,160, and the event was simultaneously streamed online on multiple platforms, garnering nearly one million views. At the opening ceremony, government leaders, industry experts, and representatives from well-known companies gathered to inject new momentum and confidence into the development of cross-border e-commerce.
Leaders tour the museum
Launch Ceremony
Opening remarks by leaders
Leaders of the Xiamen Municipal People's Government
Leaders of the China Chamber of International Commerce
Leaders of the Fujian Provincial Council for the Promotion of International Trade
The opening remarks were chaired by Qiu Jian, Secretary of the Party Leadership Group and Chairman of the Xiamen Council for the Promotion of International Trade, and President of the International Chamber of Commerce.
Speaking session
Qiu Sheng, Vice President of Amazon China and Head of Marketing and Business Development for Amazon Global Selling in the Asia Pacific region, attended the opening ceremony and delivered a speech. He shared four strategic directions: AI empowerment, global expansion, supply chain innovation, and local cultivation, focusing on the trend of cross-border e-commerce 3.0, which is "born to be global".
Xiang Teng, Deputy General Manager of BRICS (Xiamen) Investment and Development Co., Ltd., introduced the "BRICS+" enterprise overseas service platform.
The new logo of the China Cross-border E-commerce Exhibition (CCEE) was also officially unveiled for the first time. Taking this brand image refresh as an opportunity, CCEE will start anew from Xiamen, based on serving the whole country and connecting the world, and with a more professional, open and influential attitude, help Chinese brands go global with high quality and embark on a new journey of globalization.
Release of the "Industry Initiative to Promote High-Quality Development of Cross-Border E-commerce"
At the opening ceremony, the organizing committee, together with 18 representative cross-border e-commerce industry associations from across the country, jointly released the "Industry Initiative for Promoting High-Quality Development of Cross-Border E-commerce." The initiative focuses on four key consensuses: deepening industry collaboration and building a healthy ecosystem; practicing long-termism and strictly adhering to compliance standards; embracing digital transformation and empowering brands to go global; and strengthening talent support and stimulating innovation.
A centralized signing ceremony for "Language Services for Enterprises Going Global" was held at the event. The agreements were signed jointly by the College of Chinese Language and Culture/Preparatory Education of Huaqiao University, the Xiamen International Chamber of Commerce, the Xiamen Foreign Investment Enterprises Association, the Xiamen Overseas Chinese Entrepreneurs Association, and the Asia Influence Group. The aim is to provide more professional and efficient language service support for cross-border e-commerce enterprises going global.
The first day was filled with enthusiasm, in-depth exchanges, and fruitful results.
Let's take a look back at the spectacular scene!
One exhibition showcases the best products from across the country; one stop connects you with global orders.
The exhibition, themed "Cross-border Interconnection and Global Trade," covers an area of over 50,000 square meters and features 1,500 international standard booths. More than 30 high-quality industrial belts from across the country, nearly a thousand source factories, over 30 mainstream global cross-border e-commerce platforms, and hundreds of ecosystem service providers are all on display.
It's worth mentioning that over 70% of the booths are source factories exclusively for cross-border e-commerce, bringing together footwear, apparel, bags, sporting goods, building materials, and sanitary ware.3CCross-border premium products such as electronics, household goods, lighting fixtures, pet supplies, baby toys, and beauty and personal care products have achieved precise category zoning and accurate matching of supply and demand, fully releasing the industrial agglomeration effect.
In addition to local Xiamen enterprises, high-quality factories from characteristic industrial belts across the country, including Hunan, Tibet, Inner Mongolia, Shantou, Yiwu, Shishi, Jinjiang, Yongchun, and Longyan, participated in the exhibition in clusters, forming a significant presence.A high-quality source for products that are sourced directly from the origin.
POD Exhibition Area
The China Cross-Border Exhibition pioneered the POD (Programmable Device) themed zone nationwide, and this year it has been upgraded and expanded. The zone now features over 20 leading companies in the industry, including EasyJoy, Fingerprint Technology, Baocai, and Hansen Software, showcasing high-quality POD companies from across the country and demonstrating its superior comprehensive POD service capabilities to help sellers expand overseas with minimal assets. Several POD industry conferences are also being held concurrently, comprehensively showcasing new opportunities in the POD industry through a combination of exhibition and conference.
A comprehensive platform lineup was unveiled, providing a one-stop solution for the cross-border ecosystem.
This platform brings together over 30 leading cross-border e-commerce platforms, comprehensively covering mature and emerging markets worldwide, including Southeast Asia, North America, Europe, Latin America, Japan, South Korea, and Russia. It provides businesses with "one-stop platform integration + comprehensive policy support." It encompasses traditional mainstream platforms such as Amazon, eBay, AliExpress, and Made-in-China.com, as well as emerging platforms like Temu, SHEIN, TikTok Shop, and Taobao Global. It also includes leading players in their respective regional markets such as Shopee, Meitu, Coupang, Wildberries, Ozon, Allegro, OTTO, Lazada, and Falabella, collectively showcasing a "new approach to going global."
Executives from two major cross-border e-commerce platforms attended.
Global fast-fashion cross-border giant SHEIN made its first official appearance at a professional cross-border e-commerce exhibition, attracting numerous sellers to discuss business opportunities. The event systematically analyzed its "self-operated + platform" dual-engine development model and detailed various cooperation paths, including the "small order, fast response" flexible supply chain innovation. Through a dual-track approach to business development, the event focused on empowering Fujian's advantageous industries, such as textiles and apparel, to connect with the global fashion market, helping factories, traders, and small and medium-sized sellers achieve high-quality overseas expansion.
Amazon Global Selling actively participated in this year's China Cross-Border E-commerce Expo, providing comprehensive support for cross-border sellers through dedicated forums, booth workshops, and one-on-one consultations. Qiu Sheng, Vice President of Amazon China and Head of Market and Business Development for Amazon Global Selling in the Asia-Pacific region, attended the opening ceremony and delivered a speech. During the event, Amazon also discussed business opportunities in the US, Europe, Latin America, and other marketplaces, as well as brand globalization strategies.B2BDirect procurement by enterprisesSPNThe course covers core issues such as service provider selection and logistics compliance, providing cross-border sellers at different stages with full-chain guidance from onboarding to growth.
A one-stop platform integrating end-to-end services to open up cross-border overseas markets.
The exhibition brings together over a hundred high-quality service providers in cross-border logistics, overseas warehousing, financial payment, tax compliance, intellectual property, agency operation, ERP system, digital marketing, etc., to build a one-stop cross-border e-commerce full-chain service system.
The exhibition, in conjunction with the Xiamen Talent Service Center, has set up a dedicated talent matching zone, innovatively constructing a three-in-one service model of "industry display, economic and trade matchmaking, and talent introduction and cultivation," and building a platform for face-to-face negotiations between enterprises, universities, and job seekers to accurately match talent supply and demand.
Precise connections were made with domestic and international businesses, and one-on-one negotiations were conducted to facilitate project implementation.
Foreign buyers from 20 countries and regions, including Singapore, Thailand, Malaysia, Indonesia, the Philippines, South Korea, Brazil, Mexico, Germany, Serbia, Pakistan, and Zambia, came to the event for procurement. The event focused on two core needs: "product selection and procurement" and "industry matchmaking," with a dedicated procurement matchmaking area to accurately match supply and demand and effectively improve the efficiency of supply and demand matching.
The Korea Trade Center has participated in the exhibition for six consecutive years. This year, it will bring together more than 50 high-quality Korean companies and over 200 carefully selected products to showcase a diverse range of categories, including food and medicine homology health products, oral beauty products, body management products, popular cosmetics, and baby products.
The exhibition specially organized a cross-border integration and global business matchmaking event, with consulates general of many countries in China and overseas economic and trade cooperation agencies participating in the promotion and conducting matchmaking and negotiations with domestic cross-border e-commerce sellers to maximize the efficiency of supply and demand matching.
Concurrent supporting activities, empowering industry development from multiple dimensions
On the first day of the event, both the attendance and the level of professionalism reached new heights. From product selection strategies to investment promotion interpretation, from cutting-edge information to practical tips, the event provided participating companies with a systematic reference from strategic planning to implementation. The atmosphere was lively and interactive.
Amazon AI Product Selection and Growth Practical Sharing Session at Venue A3
A5 Venue 2026 SHEIN Global Investment Promotion Overview
The A3 venue unlocks new growth opportunities across the entire blue ocean market, achieving win-win cooperation and expanding overseas.
A5 Venue: Zhihua South Innovation Global 2026 Amazon Global Selling Cross-border E-commerce High-Quality Development Conference
NGS-AI Cross-border E-commerce Conference, Venue A6
The exhibition lasted for three days
For those who haven't arrived yet
There will be opportunities tomorrow and the day after.
More exciting activities await you!
The curtain has risen, but the excitement continues.
Looking forward to meeting more new and old friends!
Scan the QR code to register for free and secure your exhibition seat!
