Made in China Leads the World
The footwear, apparel, and luggage industry is a crucial pillar of China's manufacturing sector, accounting for over 15% of the country's total exports and consistently ranking among the top three categories in cross-border e-commerce. In 2025, China's cumulative exports of footwear, apparel, and luggage exceeded 450 billion yuan, with cross-border e-commerce exports growing at a rate exceeding 35%.
Xiamen is a core channel for Fujian's footwear, apparel, and luggage to go global.
Relying on Fujian's strong manufacturing capabilities and Xiamen's geographical advantages
China (Xiamen) International Cross-border E-commerce Exhibition
Focus on building a footwear, apparel and luggage exhibition area
Helping thousands of businesses connect with global business opportunities
Build an efficient connection platform!
Past Events Review
As one of the core and popular exhibition areas
The footwear, apparel, and luggage exhibition area will bring together high-quality resources from industrial belts across the country.
Create a platform that integrates product selection, matchmaking, communication, and empowerment.
A grand feast for going global, all in one!
Here, you will experience:
1. Nationwide industrial clusters gather, one-stop sourcing of best-selling products: Gathering 30+ core industrial clusters across the country, covering all categories, and offering high-quality products directly from the source factories!
2. Leading platforms gather, precisely connecting with global traffic:Major cross-border e-commerce platforms such as Amazon Global Selling, Alibaba.com, and TikTok Shop will have booths on-site to help businesses quickly join and seize opportunities!
3. Targeted buyer invitation and efficient business matching setup:One-on-one procurement matchmaking sessions enable precise and efficient negotiations, helping exhibitors quickly secure orders and expand their global customer base!
Sneak Peek at Top-Selling Cross-Border Products
Footwear:
athletic shoes, outdoor performance shoes, casual shoes, lounge shoes, children's shoes, etc.
apparel:
Outdoor sports
Leisure Daily Life
Down jackets, cotton-padded coats
Other clothing and accessories:
Bags:
Backpacks, women's handbags, outdoor sports bags, casual fashion bags...
The 6th China (Xiamen) International Cross-border E-commerce Exhibition
The China (Xiamen) International Cross-Border E-commerce Exhibition (hereinafter referred to as "CCE") is an authoritative, professional, and international national-level brand exhibition approved by the China Council for the Promotion of International Trade (CCPIT), jointly created by the China Chamber of International Commerce and the Xiamen International Chamber of Commerce, with strong support from the business system and in-depth participation from Hugo Cross-Border. It aims to help more enterprises expand into international markets and "buy globally and sell globally" through this exhibition. Having been successfully held for five consecutive years, its scale has expanded annually, and its influence has continued to grow, making it one of the highest-level, most professional, and most comprehensive industry events in the domestic cross-border e-commerce sector.
Exhibition area planning and exhibit scope
(I) Cross-border Product Selection/Industrial Belt Exhibition Area: Apparel, footwear and bags, outdoor products, fitness equipment, consumer electronics, home appliances, lighting fixtures, furniture and home furnishings, building materials and sanitary ware, garden hardware, beauty and personal care, pet supplies, infant and children's toys, POD production supply chain, POD technology and software services, etc., precisely matching the product selection needs of cross-border e-commerce.
(II) Cross-border Ecosystem Exhibition Area: Focusing on the entire cross-border e-commerce industry chain services, it is divided into cross-border e-commerce platforms and service providers.
(III) International Exhibition Area: This area showcases high-quality overseas products and resources from official trade and economic organizations.
The 6th China Xiamen Cross-Border E-commerce Exhibition
Chinese footwear, apparel and luggage enterprises
Expanding into global markets and connecting with high-quality resources
An excellent platform for exchanging industry trends
This June, the China Cross-Border Exhibition invites you.
Join us for a grand cross-border event and explore new global markets.
Let Chinese shoes, clothing, and bags sweep the world!
Book your exhibition booth and seize the business opportunity!
