The China (Xiamen) International Cross-Border E-commerce Exhibition (hereinafter referred to as "CCEIE") is an authoritative, professional, and international brand exhibition approved by the China Council for the Promotion of International Trade, strongly supported by the business system, and deeply participated in by Hugo Cross-Border. It is jointly created by official departments and professional institutions and is also the first cross-border e-commerce professional exhibition in Xiamen to be certified by the Union of International Fairs (UFI).
Over the past five editions, the exhibition has attracted more than 2,500 participating companies and more than 5,000 booths, with a total exhibition area of over 250,000 square meters and a total visitor count of 300,000.
Exhibition Scope
Premium cross-border products including clothing and bags, outdoor products, pet supplies, home furniture, beauty and personal care, electronics and appliances, bathroom and building materials, and mainstream cross-border e-commerce platforms and service providers.
The annual China (Xiamen) International Cross-border E-commerce Exhibition (hereinafter referred to as "Cross-border Exhibition") will be held from June 8th to 10th at the Xiamen International Conference and Exhibition Center.
Five themed exhibition areas, precisely matched to your business
1. Three dedicated cross-border e-commerce themed exhibition areas
The exhibition features three main themed zones: Amazon SPN (Official Certified Service Provider), TikTok Ecosystem, and "Alibaba Cross-border All-in-One Package". Nearly 200 cross-border e-commerce platform managers are on-site to answer questions, and hundreds of service providers offer one-stop full-chain services from "newbie" to "big seller".
2. Pioneering POD-themed Zone
80% of the world's POD production capacity comes from sellers in Fujian.
Last year, we pioneered the POD-themed exhibition area at the National Cross-border E-commerce Exhibition, which immediately garnered enthusiastic responses from domestic and international enterprises and media. This year, the "POD-themed exhibition area" has been further optimized and upgraded, focusing on vertical segmented scenarios and flexible supply chain capabilities. The exhibition and conference will comprehensively showcase new opportunities in the POD industry, connecting trillions of market resources.
Representatives from dozens of POD companies, including Xiamen Jiele, Fingerprint Technology, Global Customization Network, Baocai, Chaofan, Yizhiguan, Hansen Software, Sitel, Yindu Digital, Rouwei Technology, Yuchuanggu, Weike Shoes, and Aolaite Outdoor Products.
3. Bathroom Fixtures Section
The Fujian sanitary ware industry, represented by Jomoo, will bring a number of new products designed specifically for cross-border e-commerce channels, showcasing the company's remarkable achievements in technological innovation and intelligent upgrading.
4. Pet Supplies Section
The global "pet economy" is surging, becoming a vibrant new force in international trade, with overseas markets experiencing a continuous rise in demand for pet food. "Minpai" pet food, with its superior quality and innovation, is increasingly favored by international consumers, demonstrating strong export growth momentum.
5. Sports Goods Section
The long-term growth trend of the global sportswear market remains unchanged, and it remains a high-quality sector full of development opportunities and diverse consumer demands.
Connecting with high-quality resources: one meeting is worth more than a hundred online communications.
This year's exhibition covers an area of 50,000 square meters, bringing together more than 30 high-quality industrial belts and nearly a thousand high-quality factories from across the country. From footwear, apparel, bags, outdoor products, and pet supplies to home furniture, beauty and personal care products, and electronic appliances, the cutting-edge supply chains of the entire manufacturing industry are making their debut here.
Buyers from over 20 countries and regions came with clear procurement needs.
Official managers from over 30 mainstream cross-border e-commerce platforms, including Amazon, Alibaba, TikTok, Temu, SHEIN, and Shopee, answered questions on-site and provided the latest policy updates.
See industry trends and unlock the infinite possibilities of cross-border e-commerce.
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