The China (Xiamen) International Cross-Border E-commerce Exhibition (hereinafter referred to as "CCEIE") is a cross-border e-commerce brand exhibition initiated by the Xiamen Municipal Council for the Promotion of International Trade (CCPIT) and approved by the CCPIT. It is jointly created by the China Chamber of International Commerce (CCOIC) and the Xiamen International Chamber of Commerce. With the theme of "Cross-Border Interconnection, Global Goods Flow," the exhibition focuses on "Cross-Border E-commerce's Role in the Innovation and Restructuring of the Global Industrial Chain," emphasizing "Cross-Border E-commerce + Industrial Belts" to promote the development of industrial belts and encourage and support the transformation of traditional foreign trade enterprises.