2021 China (Xiamen) International Cross-border E-commerce Exhibition

To promote the development of the cross-border e-commerce industry in Xiamen and its surrounding areas, attract high-quality cross-border e-commerce companies to settle in Xiamen, and assist Xiamen in attracting investment and transforming and upgrading traditional industries, the Xiamen International Chamber of International Commerce co-organized the first Xiamen International Cross-border E-commerce Industry Exhibition (hereinafter referred to as the "Xiamen Cross-border E-commerce Exhibition") in Xiamen from June 11 to 13, 2021. With the support and efforts of all parties, the Xiamen Cross-border E-commerce Exhibition was a complete success. This exhibition achieved remarkable results. According to incomplete statistics, the exhibition site accumulated a total of 62,281 visitors, with the intended order value exceeding 600 million yuan and a cumulative exposure of 12.53 million. It garnered widespread attention from all walks of life and was reported by nearly 30 central, provincial, and municipal media outlets, including CCTV, People's Daily Online, China News Service, Xuexi Qiangguo Platform, Guangming Online, International Business Daily, Fujian Daily, Xiamen Daily, and Xiamen TV.

As a major exhibition project in Xiamen, the first Xiamen Cross-border E-commerce Expo is committed to becoming a benchmark exhibition for cross-border e-commerce, presenting the following highlights:

Covering the entire cross-border e-commerce industry chain, the exhibition became a "hit" in its first session.The Xiamen Cross-border E-commerce Expo, spanning over 30,000 square meters, featured five themed exhibition areas (Platform, Factory Supplier, Service Provider, International, Comprehensive Pilot, and Industrial Park) tailored to the specific needs of the cross-border industry. Ten selected product zones also gathered over 600 high-quality foreign trade suppliers, 150 service providers, and 30 leading cross-border e-commerce platforms from provinces such as Fujian, Guangdong, Zhejiang, Jiangsu, and Anhui. Over 300 cross-border product categories and over 500,000 SKUs were showcased, encompassing the entire cross-border e-commerce value chain. The Expo provided a grand matchmaking platform for over 50,000 core cross-border sellers and high-quality suppliers. Representatives from over 20 countries, including South Korea, Canada, Japan, and the Philippines, participated in the event, showcasing numerous internationally recognized products. Despite being the inaugural event, the event attracted a large crowd and sustained interest, with a constant stream of sellers from across the country flocking to Xiamen to select their products. The participating factories are of high quality and the cross-border industrial belts are complete. It has been praised by many professionals as a leader in cross-border e-commerce exhibitions, and has become the focus of the national cross-border e-commerce industry in June. It has been praised as an "industry hit" by media such as the International Business Daily.

The leading platforms actively participate in supporting activitiesLeading the industry trend.The exhibition brought together 30 leading cross-border e-commerce platforms from around the world, including Alibaba, Made-in-China.com, Hugo.com, Amazon, eBay, Wish, Newegg, Allegro from Poland, MonMall from the Philippines, EVERTRADE from India, and LINIO from Mexico. These leading platforms, along with the organizing committee, co-hosted forums and promotional events, bringing together leading experts to discuss key topics and lead the industry's development trends. The exhibition also featured 22 key supporting events, including the China Xiamen Cross-Border E-Commerce Industry Development Summit, the ALIBABA Cross-Border E-Commerce Summit, the Amazon Global Seller Development Summit, the eBay Brand Seller Summit, a TikTok event, and Walmart North America New Opportunities. The events featured 117 speakers and attracted over 20,000 attendees. Experts and entrepreneurs from various sectors conducted a thorough and in-depth discussion on the development trends of the cross-border e-commerce industry. They proposed improved solutions and innovative requirements from multiple perspectives, including cross-border product selection, creating "hit products," cross-border logistics, and intellectual property rights. They dedicated themselves to resolving industry concerns, addressing pain points, and promoting Chinese cross-border e-commerce practitioners to connect with the world and serve the world. This discussion was widely welcomed by cross-border e-commerce practitioners. At the first major supporting event, the China Xiamen Cross-border E-commerce Industry Development Summit Forum, Fulbright Scholar and Professor of the University of Chinese Academy of Social Sciences Lu Menglong, General Manager of the Fujian-Shantou Region of Alibaba International Station Gao Jie, General Manager of Sales for eBay Greater China Lin Wenkui, and Chen Gang, Executive Vice President of Newegg Group China, gave insightful presentations. The Red Dot Design Museum and Xiaomi Granary jointly launched a forum on "Design-Driven Innovation and Development of Cross-Border E-Commerce," exploring design-based cross-border corporate branding strategies.

The exhibition attracted delegations from nearly 30 municipal bureaus of commerce, trade promotion councils, and business associations, including those from Henan, Wuhan, Changchun, and Suzhou. Over 20 delegations from countries in China, including Thailand, the Philippines, Japan, Russia, India, Colombia, Indonesia, South Korea, and Canada, also participated. One-on-one matchmaking events were held at the exhibition by organizations such as the Korea Trade Center in Xiamen, the German state of North Rhine-Westphalia, and the Canadian Trade and Investment Agency. A Global Quality Product Procurement Matchmaking Conference, held concurrently with the exhibition, actively fostered exchange and collaboration among exhibitors. During the exhibition, participating companies engaged in extensive business matching and sought opportunities for mutually beneficial development.According to incomplete statistics, the amount of intended orders from the Xiamen Cross-border E-commerce Exhibition exceeded 600 million yuan.The exhibition was held during the period when the epidemic in Guangdong rebounded, which affected the schedule of some Guangdong cross-border e-commerce companies, but the exhibition still showed a "packed" trend.The exhibition attracted more than 60,000 visitors.