A Review of the 2024 China (Xiamen) International Cross-border E-commerce Exhibition
The China (Xiamen) International Cross-Border E-commerce Exhibition (hereinafter referred to as "CCE") is a national-level professional cross-border e-commerce exhibition in China, approved by the China Council for the Promotion of International Trade and certified by the Union of International Fairs (UFI). It boasts the highest standards, strongest professionalism, and most complete ecosystem. Adhering to the theme of "Cross-Border Interconnection, Global Goods Flow," the exhibition features themed exhibition areas such as cross-border product selection, cross-border platforms and integrated service providers, and cross-border imports (international exhibition area), covering a total area of over 50,000 square meters with more than 1,200 booths. It also hosts over 30 industry exchange activities. Nearly 50 mainstream cross-border e-commerce platforms, including Amazon Global Selling, Alibaba International Station, and AliExpress, gathered at the CCE. The exhibition attracted a total of 68,709 visitors and generated intended orders worth 4.01 billion yuan.
This exhibition leverages the role of cross-border e-commerce in empowering industrial transformation and upgrading, highlighting the advantages of leading industrial clusters, and promoting in-depth cooperation between industries. The cross-border product selection area covers renowned and high-quality products from 31 provinces, municipalities, and autonomous regions across China. From Guangdong's electronics and electrical appliances to Inner Mongolia's cashmere products, from Yiwu's small commodities to Yongchun incense, Shishi's clothing, Jinjiang's footwear and apparel, and Xiamen's bathroom hardware, from sporting goods, power tools, and rattan and iron crafts to furniture, department stores, and outdoor products, it connects high-quality cross-border goods from around the world and across China. The cross-border e-commerce platform effect of the China Cross-border E-commerce Exhibition has received high attention from the industry. Amazon Global Selling, a long-term deep partner of the exhibition, launched the "Amazon Global Selling Industrial Belt Accelerator" project at the exhibition.CCTV News Channel featured a special report titled "China's Economy 'Moving Towards New Strength,' Building New Industrial Chains, and 'Made in China' Attracting Global Platforms."The first Google Cross-Border E-commerce Accelerator Center officially launched in Xiamen at this year's China Cross-Border E-commerce Expo, aiming to address pain points for independent website sellers such as difficulties in starting up, recruiting talent, and operating overseas. The 2024 Alibaba International Station "Super Supplier" E-commerce Talent Competition and the AliExpress Cross-Border E-commerce Talent Competition Season 2 also chose to launch at the China Cross-Border E-commerce Expo. The China Cross-Border E-commerce Expo has become one of the preferred launch venues for cross-border e-commerce platforms' cross-border business.
Dozens of foreign embassies, consulates, and business organizations in China, including those from Japan, South Korea, Thailand, France, Uganda, Mexico, Austria, and Zambia, showcased their local specialty products at the China Cross-Border E-commerce Exhibition's imported goods display area. The BRICS Company of China General Technology Group, a Fortune Global 500 company and a key state-owned enterprise, jointly hosted the "BRICS + Belt and Road" Cross-Border E-commerce Cooperation and Exchange Conference with the Xiamen BRICS Office. Simultaneously, the first International Geographical Indication Products Xiamen Trade Fair was also held concurrently with the China Cross-Border E-commerce Exhibition. This first-ever joint appearance of cross-border e-commerce and geographical indication products, facilitating the internationalization and "going global" of these products, represents a new exploration of cross-border e-commerce empowering industrial development and is another innovative measure by Xiamen City to leverage new cross-border momentum to help enterprises transform into new tracks and expand new cross-border cooperation.
