2022 China (Xiamen) International Cross-border E-commerce Exhibition

On November 12, 2022, the three-day 2022 China (Xiamen) International Cross-border E-commerce Industry Exhibition (hereinafter referred to as "China Cross-border E-commerce Exhibition") came to a successful conclusion at the Xiamen International Convention and Exhibition Center. The flow of people and transaction volume both showed an upward trend, and the flow of people and business continued to pick up.This exhibition is the first national-level professional cross-border e-commerce theme exhibition since the resumption of national exhibitions.The event has garnered significant industry attention. Delegations from Harbin, Guangzhou, Yiwu, Chongqing, Jilin, Shishi, and Jianning participated. Over 30 forums, salons, and promotional events were held concurrently. These included the government-sponsored opening ceremony of the 2022 China (Xiamen) International Cross-border E-commerce Exhibition and Cross-border E-commerce Industry Development Summit Forum, the "Third Season Japanese Enterprises Fujian Tour" series of events, and various specialized matchmaking meetings, promotional events, dialogues, and forums organized primarily by businesses. These high-level, diverse, and richly engaging events, featuring a diverse array of distinguished guests and leading experts, have created a truly influential, authoritative, and professional cross-border e-commerce event.

The "Charming Japan Pavilion," specially established during the exhibition, spanned approximately 1,300 square meters and featured exhibits from industries such as fast-moving consumer goods (FMCG), biopharmaceuticals, healthcare and senior care, cold chain logistics, hydrogen energy, and semiconductors. Companies such as Panasonic, Toyota Tsusho, JFE Eco-Systems, Yakult, Nissin Oil & Fats, Shinden Shinpo, Wako Shoji, Jibei Technology, and Nagasaki Prefecture, Japan, made a grand appearance. Also featured during the exhibition was the "Eternal Neighbors: A Photo Exhibition Commemorating the 50th Anniversary of the Normalization of Sino-Japanese Diplomatic Relations," themed "Peace, Friendship, and Cooperation," showcasing over 40 precious works by photographers and photography enthusiasts from both China and Japan.

"Compared to previous cross-border exhibitions, this year's large buyers are more concerned about supply availability," Chen Xingfan, a representative from Yiwu Feifan Knitwear Co., Ltd., told reporters. Smaller e-commerce platform buyers are more focused on logistics services like drop shipping. It's understood that over the three days of the exhibition, the 16 companies with joint booths developed over 900 WeChat users, over 500 potential customers, and over 5 million RMB in intended purchases. The Chinagoods platform collected over 800 on-site buyer inquiries through app registration, social media engagement, and official account following. As a representative of established exhibitors, Xiamen Huanlv Industrial Co., Ltd. made a stunning appearance at the China Cross-Border Exhibition this year with a brand new look, and its 108-square-meter, beautifully decorated booth left a deep impression. Wang Hongbin, General Manager of Xiamen Huanlv Industrial Co., Ltd., stated that the overall number and quality of buyers at this year's China Cross-Border Exhibition have significantly increased. Over the three days, the exhibition attracted over 300 WeChat users, over 200 potential customers, and over 3 million RMB in intended purchases. The exhibition's success far exceeded expectations. Many exhibitors said that due to the impact of the epidemic, many foreign buyers came to negotiate purchases. The China Cross-Island Exhibition provided a new choice for enterprises. Through the exhibition, they came into contact with more new purchasing groups, which was an important supplement to traditional foreign trade customers.

Notably, this year's China Cross-Border E-commerce Expo featured a BRICS themed pavilion, showcasing trade between BRICS countries and Xiamen, BRICS demonstration units (projects), representative industrial park platforms, and past significant events. The dazzling array of high-quality products from countries like Russia, Brazil, India, and South Africa attracted numerous businesses to discuss procurement. Throughout the exhibition, the organizing committee hosted a series of forums, salons, and workshops on diverse topics, including "Research on Development Trends and Business Models of Cross-Border E-commerce between China and BRICS Countries," "Opportunities and Challenges of Cross-Border E-commerce in Russia and Brazil," and "Layout of Independent Cross-Border E-commerce Sites in BRICS Countries." The BRICS identity continued to be prominent throughout the exhibition.