"e-Connect Global: Luxury Goods Going Global" Special Forum

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"e-Connect Global: Luxury Goods Going Global" Special Forum

On the afternoon of June 27, 2025, the special forum "e-Connect Global: Luxury Goods Going Global," jointly organized by the ICEIE Organizing Committee and partners including eBay, was successfully held in the Forum Area of Hall A6 at the 5th China (Xiamen) International Cross-Border E-commerce Expo (ICEIE).

This forum focused on new opportunities in the cross-border e-commerce luxury and fashion sectors, providing attendees with forward-looking policy interpretations, in-depth analysis of strategic product categories, and logistics solutions. The atmosphere was vibrant, with frequent and active interaction.

Platform representatives, industry experts, and logistics solution providers gathered to discuss topics such as new platform policies, growth in core categories, and the emerging pre-owned luxury ecosystem. They delivered valuable insights and practical guidance for e-commerce enterprises dedicated to global brand expansion.

A key highlight of the forum was eBay's emphasis on the rapidly growing "Fashion & Pre-Owned Luxury" ecosystem. The session delved into global consumer trends for pre-owned luxury goods, eBay's growth engines within this sector, and effective strategies for Chinese sellers to enter this high-margin market. This segment sparked new ideas for business growth among the audience and became a major focus of the event.

To address specific challenges faced by sellers, the forum featured a dedicated one-on-one consultation session with official managers. The eBay team engaged in face-to-face discussions with sellers, offering professional advice and diagnostics on specific issues related to accounts, listings, and operational strategies, fostering a highly interactive and enthusiastic environment.

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